As a spectacle, as a meticulously engineered media experience lensed through the twin magnifications of IMAX and 3D, James Cameron's Avatar is absolutely - I am confident in saying this - a film. It didn't really stick with me. I was at Disney World a couple years back, and they had a whole fuckin' Avatar, like… zone, and I was surprised. Like The Matrix, I think it provided a tool to get at some existential concepts a youth informed William Gibson had already formatted me for. Ubisoft is now doing a second Avatar game - oh? You don't remember the first? I'm not a hundred percent sure what we're supposed to glean from the trailer, other than the idea that butterfly lizards apparently beat attack helicopters in whatever enigmatic version of Rock Paper Scissors they play in the future. The best we can hope for at this point is Appa DLC.