The entire Marvel/EA thing seems sort of vile and incestuous and nonsensical. I guess I don't really think of EA as some kind of Big Ideas company, the ones I would shuffle up to for concepts that would resonate like Marvel's own icons. That might be unfair, but I'm basing the assertion on their library itself. It's not to say that they don't publish some good games, everybody owns a game from EA. They did acquire Big Ideas companies like Westwood, Origin, and Maxis, though they did eventually lobotomize the first two. But they didn't invent football, snowboarding, or modern war because they manifested those concepts in compelling ways. They didn't write the Lord of the Rings, for example, but their game metaphor of the events was almost completely inoffensive.