I mentioned a little while ago that we were going to finally kick the Penny Arcade merchandising machine into high gear and I have a bit more information on that for you. One of the things we always felt bad about is that we never have shirts and stuff in stock. We just suck when it comes to doing that sort of thing. People always asked us to use Café Press but their products are cheap ass. When we decided to make shirts we wanted them to be really nice shirts. That is why we went with Gameskins. Same thing with the poster we sold at last years Comic-Con. It was the kind of large high quality poster that you just don't get when you go with Café Press. So what we did is get our shit together and with the help of someone who went to college (Unlike us) we put together a plan for a Penny Arcade e-store or i-store…it's like a store but it's on the web, it's a web store I guess, for the e-generation.
