The gyrations we might go through to make something ridiculous match established canon are well known, even if it's something like a bedsheet, or in this case, an advertising campaign. There's a Powerade commercial before X2 that is - I swear to God - over eighty minutes in length. It really is like a movie about Powerade that you have to watch before your own movie may begin. The fifteen minutes before your film are now a non-stop psychic barrage.
